Jun 11, 2020

Rebooting Your Dental Practice After the Virus

The coronavirus pandemic has had an enormous impact on the dental industry. We saw one of the biggest unemployment rates of any industry with over 500,000 dental jobs lost, but now things are beginning to look up. Dental practices are looking to develop strategies for rebooting their businesses. But how should you do it?

According to a recent article in Forbes, “the smart way is to reboot only the parts that can be successful. The world is never going to be the same as it was before COVID-19. Assess what’s changed temporarily, permanently, and fundamentally across customers, collaborators, capabilities, competitors, and conditions.”  

By taking proactive steps, you can put your business in a better position to recover more quickly once the crisis is past:

  • Evaluate how the epidemic has affected your patients. Your patients might be having some specific new problems related to coronavirus. Think strategically about how you can help them. Then adjust your marketing around how to address the challenges they face and reposition your services to be helpful.”This will require a reboot of your marketing/sales funnel,” says Forbes. “Everyone’s world has been reset. Everyone’s reevaluating their choices. Don’t assume your customers will come back automatically. Instead, rebuild awareness and then interest, so you’re in their consideration set when they desire a product or service like yours and turn that into action.”
  • Drill deeper into patient bases that have served you well. This isn’t a good time to test new insurance plans or marketing schemes. Instead, use your time and resources to serve those patients who have been with your practice. Understand who your loyal patients are and deliver the services they need. It’s far cheaper and much more profitable to retain current patients than it is to find new ones. 
  • Seek out new ways to serve your patients. You may not be looking for new patients right now, but you can find alternative ways to serve your existing ones. Strengthen your inbound marketing practices by initiating more conversations on social media and targeting your message to the specific needs of your customers. Offer teledentistry services to solidify your relationship with existing patients. 
  • Prepare for pent-up demand.  The post-coronavirus economic recovery might be faster than you expect. Many practices are already experiencing an exceptional rebound. If you cut back too far, you might not be positioned to capitalize on the recovery. It’s important to remember that dental production has been driven down because dental practices were forced to close, not because they were doing poorly. Once they can begin to operate again, this pent up demand will need to be served. 
  • Invest in your team. Anxiety is likely very high. Consider adding incentives for a job well done. Examples: production bonuses, flexible work schedules, childcare assistance, wellness perks focused on physical and mental health, or other small gifts that will recognize your team for the extra effort and a job well done during this stressful time. Recognize top performers in your practice, and encourage them to continue leading the charge to recovery.


Social Media Tips for Dental Offices Industry Trends

Social Media Tips for Dental Offices

Mar 20, 2024

Social media is a powerful tool for businesses, including dental offices! Connecting with patients online is crucial to growing your practice. Here are 7 tips for using socia...

How to Handle Negative Patient Reviews Practice Management

How to Handle Negative Patient Reviews

Oct 7, 2021

Bad reviews are a part of the landscape in a digitally connected world, but they can hurt your practice and your ability to attract employees. What do you do if you get a bad ...

Motivating Top Performers In Your Dental Practice Practice Management

Motivating Top Performers In Your Dental Practice

Jun 18, 2021

Top-performing employees are a critical force at your company, capable of 400 percent greater productivity than the average worker, according to research published in Personne...

Dentists: Tips for Successful Mentoring Practice Management

Dentists: Tips for Successful Mentoring

Jun 9, 2021

Being a mentor has many rewards, but like every other skill you have achieved in your career, it requires attention, the ability to adapt to a situation, and a willingness to ...

How to Build a Hybrid Workforce Practice Management

How to Build a Hybrid Workforce

Dec 28, 2020

You have likely seen and heard a lot about the hybrid workforce that is destined to be part of the new World of Work for the foreseeable future. As we get closer to a vaccine ...

Breach of Contract: What Happens Next? Practice Management

Breach of Contract: What Happens Next?

Jul 1, 2020

Most practices have some type of contract with associates. For the most part, these agreements work well. But sooner or later, you are likely to have an employee seek to leave...

Perks That Don’t Always Work Practice Management

Perks That Don’t Always Work

Mar 4, 2020

As a practice owner, you're probably already aware that you can save yourself a lot of headaches if you can retain good employees instead of retraining new ones. While employe...

Building an Employer Brand for Your Dental Practice Practice Management

Building an Employer Brand for Your Dental Practice

Feb 19, 2020

Unless your practice exists in a place where there is virtually no competition, you probably already understand the importance of branding in terms of attracting new patients....

Alternative Holiday Celebrations That Will Delight Your Team Practice Management

Alternative Holiday Celebrations That Will Delight Your Team

Nov 27, 2019

How times have changed. For some professional organizations, the big holiday party no longer has the same appeal as it did in years past. An open bar can present more legal an...

Avoiding Staff Instability and High Employee Turnover Hiring

Avoiding Staff Instability and High Employee Turnover

Aug 15, 2019

Studies have demonstrated that office culture and the relationships developed between staff play a major role in job satisfaction and employee stability. In an interview with ...