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Social media is a powerful tool for businesses, including dental offices! Connecting with patients online is crucial to growing your practice.

Here are 7 tips for using social media your dental office can follow that will make a great impression on your patients.

1. Share Helpful Tips: Who doesn’t love useful tips? Dentist offices can share simple yet helpful advice on how to keep teeth healthy, fun facts about oral care, or even ways to conquer dental anxiety. By sharing knowledge, you’re not only helping your patients but also showing that you care about their well-being.
2. Smile Transformations: Before and after photos are popular for a reason. A picture conveys your talents in ways people can easily understand. Share those jaw-dropping before-and-after photos of patients’ smile transformations (with their permission, of course!).
3. Introduce Your Team: Help potential patients feel more comfortable with your practice by helping them get to know you and your staff. For example, share celebrations like birthdays and career milestones. Also, highlight any continuing education certifications or investments in new equipment.  It’s a great way to humanize your practice and let clients see the friendly faces behind the masks.
4. FAQs and more: Write a top 10 list of Frequently Asked Questions (FAQs). Be sure to include topics your front desk team answers daily. Try something fun like a live Q&A session or Question of the Week.
5. Success Stories and Testimonials: Build trust by sharing authentic experiences patients have had (always with their permission). Ask for Google Reviews if a patient tells you how happy they are with your services. Spotlight an employee who went above and beyond to assist a patient.
6. Exclusive Offers: Offer exclusive discounts or promotions to your social media followers. By making the deals exclusively available online, you can encourage your followers to share these discounts and offers on their own social media pages. After all, everyone loves a good deal!
7. No Ghosting: Make sure to regularly update your social media profiles with fresh content and respond promptly to messages and comments. By quickly responding, you show you’re on the ball and ready to assist whenever needed. When you have the time and resources to growing your dental practice, social media should be a regular part of your to-do list.

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