Apr 18, 2012

Your Dental Brand: Social Media and Your Job Search as a Dentist


Branding” is one of those constantly used buzzwords regarding marketing a product, a service, or a person. It is an important part of making your presence known to others and making sure they know something about you. Social media has brought personal branding to the masses. Whether it is Facebook, LinkedIn, Twitter, Blogs, or countless other mediums, you now have tools easily and freely at your immediate disposal.

Personal branding is especially important when you are trying to stand out in this ever competitive job market. Dentistry has focused mostly on utilizing social media for marketing practices in local communities. There are very few in the dentistry field utilizing the power of social media for their careers.

Keys to using Social Media effectively in your job search

  • Be personable, but professional.
  • Don’t make everything public. Make private anything you would not want a potential employer to see. As a recruiter I am looking for your social media presence online, and employers are doing it, too.
  • Completely fill out your profile information if you want others to find and communicate with you.
  • Showcase your skills, abilities, experience, and personality.
  • Utilize customized URLs such as www.linkedin.com/in/cguthrie or www.facebook.com/ETSdental.
  • Ask others to add recommendations to your LinkedIn profile.
  • Be an Active Participant in order to be noticed and recognized!
Helpful links to check out on this subject:


Brief Overview of the Most Widely Used Networks:
LinkedIn.com

LinkedIn is this best site for putting your professional brand on display for potential employers. LinkedIn’s sole purpose is for professional networking. If you are in the market for a new opportunity or you simply want your name to stand out there be sure to make your profile page public. Completely fill out your profile. You can hide contact info, but make sure you allow others to send you InMail and Connection Requests.

LinkedIn is also going to serve you well in your research about a practice. You can look up companies and groups where you can gain valuable insights into an organization and the people who work there. Check out the ETS Dental Group and the ETS Dental Company Page. Join in on discussions by answering questions others have or ask your own questions to start a discussion.

Facebook.com

Facebook is the most well-known, most widely used, but the least productive when branding yourself. It’s a better site for keeping up with personal and/or private relationships. You could create a Facebook page for yourself, but unless you are very famous you should not go this route.

Twitter.com

Twitter is a quick and easy way to share knowledge, ask questions, and build your online presence in short snippets. 160 characters is all you get. Engage others by replying, re-tweeting, and direct messaging. Beware that Twitter is full of others who are constantly posting and it can get very noisy. Engagement is key to successfully utilizing Twitter.

Blogging

Blogs are the base where you can share the most information about yourself. Use your blog to speak on subjects related to dental practice management, dental procedures, dental tech, etc. Facebook, LinkedIn, and Twitter are great ways to broadcast your blog posts. Sites to try: WordPress.com, Blogger.com, Tumblr.com

DentalTown.com

DentalTown.com is a premier source of dental news, discussion groups, classified ads, and more. It is an excellent resource in getting answers to key dental question and where you can share much of your dental knowledge with doctors and other individuals solely focused on dentistry.



Written by Carl Guthrie, Western Region Recruiter for ETS Dental.  
Contact Carl at cguthrie@etsdental.com | 540-491-9104 | https://etsdental.com/

News/Insights

Interview Tips for Dentists For Job Seekers

Interview Tips for Dentists

Jan 24, 2024

Whether you're a recent graduate or an experienced Dentist, it's always a good idea to polish up your interview skills before jumping into your job search. Take a few moments ...

Beyond the Salary – Intangible Benefits for Dentists to Consider Job Search

Beyond the Salary – Intangible Benefits for Dentists to Consider

Sep 27, 2021

When looking at changing practices, financial compensation is often one of the first things to be compared. It's easy and quantifiable.  As you evaluate and compare differen...

Reasons to Use a Recruiter in a Candidate-Driven Market Job Search

Reasons to Use a Recruiter in a Candidate-Driven Market

Sep 1, 2021

We'll be the first to admit it's currently a hot employment market, with demand for qualified associates at unprecedented levels all across the country. If you're a dentist lo...

Two New Factors to Consider in Your Job Search Job Search

Two New Factors to Consider in Your Job Search

Aug 20, 2021

The employment market for dentists has never been better. That's good. But there are some things to consider that have been less important in previous years.  The package, f...

Maybe It’s Time to Go – 7 Signs to Start Job Hunting Job Search

Maybe It’s Time to Go – 7 Signs to Start Job Hunting

May 28, 2020

Every job has its good days and bad, but what are the signs you need to be polishing up your CV? At ETS, we work with practices and candidates every day, and these are the thi...

Job Seekers: It’s Time to Strengthen Your Personal Brand Job Search

Job Seekers: It’s Time to Strengthen Your Personal Brand

May 19, 2020

Dental practices across the country are going to take some time to rebound in the wake of the COVID-19 shutdowns. This will surely delay or slow down the hiring of Associates,...

Is a Personal Brand Website Right for Me? Job Search

Is a Personal Brand Website Right for Me?

Mar 9, 2020

There was a time that you literally had to be a computer scientist to create a website promoting your expertise. With the rise of Wix, Squarespace, Wordpress, and other platfo...

Looking for a New Job While Keeping Your Current Job Job Search

Looking for a New Job While Keeping Your Current Job

Feb 6, 2020

Nearly everyone agrees that the best time to look for a job is when you are gainfully employed. It can be tricky, but here are a few hints.  1) Don’t share with co-workers ...

6 Good Reasons to Look for a New Opportunity Job Search

6 Good Reasons to Look for a New Opportunity

Jan 27, 2020

At some point, virtually every dental associate finds themselves wondering if it’s time to seek greener professional pastures. Setting aside the justifiable trigger issues s...

Reasons Why 2020 May be the Best Time to Find a New Job Job Search

Reasons Why 2020 May be the Best Time to Find a New Job

Dec 23, 2019

As each year comes to a close, it is natural to take inventory of the things we’ve accomplished over the past twelve months. At the same time, we get to look forward to what...