Aug 29, 2018

Creating a LinkedIn Profile and Content Strategy to Engage the Dental Industry

What if we told you there is a network to promote your talents to more than 562 million users and that 122 million of those users credit the platform for helping them land a job interview? You would probably want in, right?

LinkedIn is a specialized social media platform and, used in more than 200 countries and territories worldwide, the world’s largest professional network. The platform allows users to create personal and business profiles to communicate with future employers, create B2B connections, or promote a business. Unlike Facebook, Instagram, or Twitter, LinkedIn is specifically marketed as a communication platform for professionals and offers highly targeted opportunities to reach other professionals in the markets that you care most about.

It’s surprising the number of dentists and practices that do not use LinkedIn at all or do not use the platform to its full potential. The digital world certainly has its faults, but LinkedIn is a communications tool that should not be ignored. Below are some tips to create a LinkedIn profile and begin taking advantage of the world’s largest professional networking platform.

1. Profile

Your LinkedIn profile may be the most memorable impression that you will make on a future employer. At least, it should be. LinkedIn profiles are easy to set up, but they do require a bit of finessing to ensure you are telling the right story. Think of your LinkedIn profile as a digital resume, but with more opportunity to share your personal passions, successes, and employment goals. First, ensure that your profile picture is tasteful and professional. Typically, an up-to-date headshot works well, but any photo that showcases you in a professional manner will do. The large, landscape-oriented photo behind your profile is the cover photo. Choose a simple photo that is professional and not too busy. Try not to distract from your overall profile. Everything on your profile should present you as a consummate professional.

2. Experience

LinkedIn will automatically walk you through the steps necessary to “strengthen” your profile. The experience section is where you will showcase previous job experience. Ensure this section is kept up to date and there are no discrepancies between this section and your physical resume. You have the option to upload or link to external documents, photos, sites, videos, and presentations that would be relevant to each position. This type of content is valuable and can be used to further engage with a potential employer who has stumbled upon your profile.

3. Content

Engaging content is vital for standing out in today’s busy online world. Content includes anything from written blogs to research papers, long-form videos to informative podcasts. The content-sharing component of LinkedIn is where users really begin to engage with each other and with future employers. Develop a strategy for maintaining an active profile on LinkedIn by instituting a content strategy and calendar. Determine your goals, target audience, and a calendar, based on what you can realistically produce and maintain. Consistency is key.

4. Storytelling

With the structure and strategy for content determined, you can begin to think about the subject matter you want to share. Follow industry news to determine the storylines that are trending in your industry. Sharing your take on relevant industry news will demonstrate that you are actively engaged in the industry and up to date on the latest challenges and issues facing dentists today. There are a number of ways to keep your finger on the pulse of the industry. Follow industry publications and dental thought leaders on social media. Identify relevant keywords and set up Google Alerts to ensure you receive the latest news and information impacting your professional peers straight to your inbox. As you create the content, be sure to recognize areas of opportunity to use visuals (photos or video) to support your content. Visual storytelling is a must when trying to engage users on LinkedIn or any social media platform.

5. Analytics

There is really no use in devoting all this effort only to ignore the results. Keep a close eye on your LinkedIn analytics. Monitoring followers, likes, shares, comments, and other feedback mechanisms will provide a very clear picture of what users think of the content that you are creating. Dive deeper into the pieces that receive more interactions. Analyze why you think that piece of content did better than others, and determine strategies to use those lessons learned in future content development.


Interview Tips for Dentists For Job Seekers

Interview Tips for Dentists

Jan 24, 2024

Whether you're a recent graduate or an experienced Dentist, it's always a good idea to polish up your interview skills before jumping into your job search. Take a few moments ...

Beyond the Salary – Intangible Benefits for Dentists to Consider Job Search

Beyond the Salary – Intangible Benefits for Dentists to Consider

Sep 27, 2021

When looking at changing practices, financial compensation is often one of the first things to be compared. It's easy and quantifiable.  As you evaluate and compare differen...

Reasons to Use a Recruiter in a Candidate-Driven Market Job Search

Reasons to Use a Recruiter in a Candidate-Driven Market

Sep 1, 2021

We'll be the first to admit it's currently a hot employment market, with demand for qualified associates at unprecedented levels all across the country. If you're a dentist lo...

Two New Factors to Consider in Your Job Search Job Search

Two New Factors to Consider in Your Job Search

Aug 20, 2021

The employment market for dentists has never been better. That's good. But there are some things to consider that have been less important in previous years.  The package, f...

Maybe It’s Time to Go – 7 Signs to Start Job Hunting Job Search

Maybe It’s Time to Go – 7 Signs to Start Job Hunting

May 28, 2020

Every job has its good days and bad, but what are the signs you need to be polishing up your CV? At ETS, we work with practices and candidates every day, and these are the thi...

Job Seekers: It’s Time to Strengthen Your Personal Brand Job Search

Job Seekers: It’s Time to Strengthen Your Personal Brand

May 19, 2020

Dental practices across the country are going to take some time to rebound in the wake of the COVID-19 shutdowns. This will surely delay or slow down the hiring of Associates,...

Is a Personal Brand Website Right for Me? Job Search

Is a Personal Brand Website Right for Me?

Mar 9, 2020

There was a time that you literally had to be a computer scientist to create a website promoting your expertise. With the rise of Wix, Squarespace, Wordpress, and other platfo...

Looking for a New Job While Keeping Your Current Job Job Search

Looking for a New Job While Keeping Your Current Job

Feb 6, 2020

Nearly everyone agrees that the best time to look for a job is when you are gainfully employed. It can be tricky, but here are a few hints.  1) Don’t share with co-workers ...

6 Good Reasons to Look for a New Opportunity Job Search

6 Good Reasons to Look for a New Opportunity

Jan 27, 2020

At some point, virtually every dental associate finds themselves wondering if it’s time to seek greener professional pastures. Setting aside the justifiable trigger issues s...

Reasons Why 2020 May be the Best Time to Find a New Job Job Search

Reasons Why 2020 May be the Best Time to Find a New Job

Dec 23, 2019

As each year comes to a close, it is natural to take inventory of the things we’ve accomplished over the past twelve months. At the same time, we get to look forward to what...